iC Media Poll Results: Part 3

July 22, 2009

Terrestrial jazz radio

The third section of our survey was short and sweet, focusing on how jazz writers and editors deal with music in their personal lives (in anticipation of the heartier fourth section, which asks about their professional interactions with music).

First, we asked if they listened to jazz on their local radio stations. Like all the questions in this section, everyone who completed the survey answered, with 55.9% saying no and 44.1% saying yes.

Then we asked if they listened to jazz radio on the Web, not specifying any other terms. We left it to the reader’s interpretation whether we meant a live stream from a terrestrial station or one of the many online-only services and stations.

Online jazz radio

The results were even more stark this time, with 79.4% saying no and 20.6% saying yes.

Jazz satellite radio

That trend continued on the next question, which asked if they listened to jazz on satellite radio. This was clearly these least popular option of the three, as 94.1% said no.  Only two respondents said yes to this one.

Next, we asked about the format(s) of the music they purchase for personal use. Respondents could choose from CD, MP3 and vinyl, specifying any or all that were relevant.

Musical formats

Everyone surveyed purchases CDs, with 55.9% actively buying vinyl and 47.1% purchasing MP3 downloads.

Finally, we asked how many recordings these critics, who one assumes are already getting large amounts of free music sent to them all the time, are buying just for fun in a given year.

Purchased recordings

The most popular answer was 100+ (35.3%), indicating that prominent critics are still a significant part of the so-called record buying public. 25-50 was next with 23.5%, followed by 10-25 (17.6%). 11.8% reported buying between 75-100 recordings per year, while 50-75 and 0-10 each scored 5.9% of the vote.

Tomorrow we’ll reveal the answers we received when asking about the amount of music these critics receive in a professional capacity, what format it arrives in, how much of it they ask for, and where they listen to it.

We also asked about their attitudes toward digital promo service, which many see as the future of our industry, and if they’d like to see the return of vinyl promos.